A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. The goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. In this podcast episode, I’m going to go through five quick tips for creating an effective wholesale catalog.
Read MoreDuring this episode, we're talking about how Alyson O’Connor pivoted away from a 14-year career making custom wedding invitations and how she replaced her 6-figure custom revenue stream with ready-made products sold to the wholesale market.
Read MoreDuring this episode, Priyanka Batra shares her love of fashion and how that influences her products, how growing up the daughter of immigrants influenced her career path, and she talks about overcoming imposter syndrome. We also talk about how she jumped into her first trade show too quickly with only 3 weeks to prepare and the lessons she learned the hard way in that experience.
Read MoreDuring this episode, we're talking with Nora Wolf of Wolf PR about your holiday gift guide pitching timeline, what you need to have prepared, and how to put your best products forward when pitching press for holiday gift guides.
Read MoreIf you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor issued new stricter guidelines regarding independent contractor workers. Today's guest is HR consultant and expert, Kira La Forgia of Paradigm Consulting. She is breaking it all down for us so we avoid penalties and audits.
We talk about new changes, how they affect you, and how to protect yourself if you currently have team members who may be misclassified.
Read MoreDuring this episode, Kiwi Schloffel & Meghan Hopkins Sokorai share their individual and collective stories about how the Your Gal Kiwi brand is now under the umbrella of And Here We Are. They'll share how this collaboration came to be, considerations and questions they both had as they structured this deal, and what it means for both brands moving forward.
Read MoreIn this episode, we’re talking with Brittany Paige and we're going to dig into what the last year and a half has looked like in business for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.
Read MoreIn this episode, I'm answering a question from our recent round of Paper Camp regarding abandoned cart email automations. If you have ever shied away from sending out these emails, you are going to want to listen to this one and rethink your strategy.
Read MoreIn this episode, we're sharing a portion of a recent coffee chat that we hosted inside our LABS program. It was a roundtable on in-person retail markets, and we had 3 of our community members weighing in with their experiences and insights.
Read MoreIn this episode, we’re talking with Brittany Paige and we're going to dig into what the last year and a half has looked like in business for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.
Read MoreIn this episode, Beth Roszkowski shares her business journey, why she doesn't want to hire employees, and how she's utilizing independent contractors for project-based and ongoing support for her business.
Read MoreIn this episode, Ginny Krauss and Elli Runkles share strategies and tactics to help you avoid burnout and rebuild self-confidence and trust. You will learn what support pockets are and how to use them in your daily living to ease stress and protect your peace.
Read MoreIn this episode, we're talking with Ginny Krauss and Elli Runkles about their burnout story, decision fatigue, building self-trust as a business owner, and also how your definition of “success” as a business owner can change over time.
Read MoreIn this episode, we're talking about mistakes that folks make when they are hiring, how to identify appropriate KPIs, (key performance indicators for the individual roles you're hiring for), and how to have tough conversations when managing a team.
Read MoreIn this episode, you're gonna hear from 9 women who represent a small sampling of our community. They sell a wide range of home decor, jewelry, embroidery, stationery, and consumer gift products. They sell their products to stores big and small across the world.
Read MoreHave you ever wondered what it's like to attend our Paper Camp program? If so, today's episode is for you!
I am sharing an inside peek into one of our Paper Camp coaching calls. This one is with Alex Gagne of Chez Gagné. Alex has been a longtime member of our Paper Camp community. When she first attended as a student, she had been in business a little less than 2 years.
Read MoreIn this episode, we’re going to dive deep into my personal thoughts on the state of wholesale trade shows in 2024.
Read MoreIn this episode, we’re talking about how Divya is expanding into textiles and home good products. She shares how she plans out her new product releases based on logistics she learned in her corporate job. She also shares how Paper Camp provided her a roadmap for the success she’s had with wholesale.
Read MoreThis episode is going to focus on a new year checklist for your product-based business. I’m going to share 10 things that work for me in hopes that they will work for you, too.
Read MoreA question recently came up in our community about whether or not you should be doing monthly promotions for wholesale customers. The answer is no, absolutely not, and we’ll get into six reasons why you should not be doing monthly wholesale promotions for your business.
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