Katie is the founder of Tradeshow Bootcamp and owner of Kelp Designs, a Southern California based stationery studio offering greeting cards, boxed notes and other paper accessories in stores nationwide. She launched her wholesale line in 2009 and has exhibited at the National Stationery Show for 7 consecutive years.
Katie earned an MBA in marketing and finance from Loyola Marymount University and has spent the last 15 years coaching large corporations and solo entrepreneurs on marketing and business development strategies, while building Kelp Designs and Tradeshow Bootcamp. Katie is a firm believer in professional development, surrounding yourself with strong mentors / community and pushing ‘go’ even when you might not feel ready.
While in the corporate world, Katie led international marketing teams, managed annual budgets over $1.5 million, wrote and implemented more business plans than she can count and organized events. Lots of events; everything from trade shows, to international conferences, webinars for hundreds of attendees, intimate workshops, and 1-1 new business meetings.
Katie has taught classes for CreativeLive, presented at Unique CAMP, Nearly Impossible and Academy of Handmade Artists and written articles for UpperCase Magazine and Etsy Wholesale. In 2016, Katie will present at The Savvy Experience, SeanWes Conference and the Be Sage Conference. Through Tradeshow Bootcamp, Katie has hosted more than 150 webinars, 10 conferences and spent hundreds of hours providing 1-1 coaching to independent artists and small businesses.
Katie’s strengths lie in connecting people and bringing ideas to life – brainstorming, making a plan and executing. She’s a bit type-A, overly organized and has an affinity for calendars, check-lists and a love for notebooks that only stationers will understand.
She often describes Tradeshow Bootcamp as the perfect merging of her two worlds; her happy place where she can share her business expertise and knowledge with an industry and clients that she loves.
Katie has a passion for creating, a mind for business and a strong desire to help others succeed. When she’s not cheering on TSBC alums or dreaming up new workshops, you can find her spending time with her husband and four young children, hosting friends for dinner, or surfing Instagram.