TRADESHOW WEBINARS | SPRING 2015 | ONLINE
March – April, 2015
Eight live webinars over seven weeks to teach you how to launch a wholesale program, prepare you for large scale tradeshows and long term business growth. 17 industry pros, 9 hours of content + a supportive community of 375+ TSBC alums.
Wednesday, April 1, 2015 | 4:00 – 5:00pm PT MARKETING + SOCIAL MEDIA
Katie Hunt, Kelp Designs + TSBC
Julie O’Brien, Sweet Paper
Wednesday, April 8, 2015 | 4:00 – 5:00pm PT MEET THE PRESS ROUNDTABLE
Nole Garey, Oh So Beautiful Paper
Sarah Schwartz, Stationery Trends + The Paper Chronicles
Kimberly Baker, Great American Media Services
Wednesday, April 15, 2015 | 4:00 – 5:00pm PT RETAILER ROUNDTABLE
Heather Haynie, Rock Paper Scissors
Samantha Finigan, Gus & Ruby Letterpress
Kate Strzok, Broadway Paper
Wednesday, April 22, 2015 | 4:00 – 5:00pm PT ALUMNI ROUNDTABLE
Rosanna Kvernmo, Iron Curtain Press
Shannon Kennedy, The Paper Cub
Kristen Ley, Thimblepress
SELLING WHOLESALE | Developing your product line; setting prices, minimums & terms; industry standards for greeting cards, boxed notes & wedding suites.
WEDDING ALBUMS | In-depth discussion includes how to design books, what to include, how to ship, how to exhibit, pricing and other logistics.
BOOTH LOGISTICS | Designing + building a booth including walls, floors, lighting, shelving + display, shipping logistics and sharing a booth.
SALES REPS | Road reps vs. showroom reps, How it works, what it costs, benefits to you and how to determine if you are ready to work with reps.
SALES TOOLS | Building out your wholesale sales tools including an easy to use order form, terms + conditions, effective catalog and a strong web presence.
RETAILER PERSPECTIVE | When do they buy, what do they buy, what do they expect of new designers, how + when do they like to be contacted.
MARKETING + MEDIA | Building a mailing list, pre-show mailers, award submissions, working with the press + social media tips.
PLANNING + PREPPING | Road map for preparing for trade shows, schedules, tips and other details to tie everything together.
— REGISTRATION INCLUDES —
TUITION + MATERIALS
9 hours of content and
Q+A with 17 industry experts.
If you miss a session,
no biggie. Recordings are
sent each week.
TRADESHOW FORUM ACCESS
Your new best friends. Seriously.
Freebies, discounted services + products to help your biz.
E. Frances Paper
Crow and Canary
Fig. 2 Design Studio
Analog Creative Co.
Rock Paper Scissors
Crow & Canary
Great American Media Services
Oh So Beautiful Paper
Iron Curtain Press
Gus & Ruby
The Paper Chronicles
The Paper Cub Co.
Our Paper Camp Speakers openly share their successes + struggles
to help you make educated decisions for your business.
Collectively, our panelists have:
working in the stationery industry
worked as exhibitors and/or buyers
and mentoring small businesses
— BENEFITS TO ONLINE TSBC CLASSES —
Virtual classes make it easy for you to learn wherever you are.
Each week you’ll receive a video playback to rewatch as you’d like. Comes in
handy when you want a refresher.
You’ll leave each workshop with a mile long to do list, but also with the confidence,
resources and know-how to tackle it all.
More than 350 creative entrepreneurs will welcome you to TSBC with open arms, cheer your successes and help you when you get stuck in a rut.
“The webinars gave us a solid foundation and we arrived at NSS as prepared as we could be, knowing what to expect thanks to the advice from the alumni on the TBSC webinars. I can’t thank TSBC enough (plus, the alumni Facebook group is awesome!).”
-Chantal Bennett, Papillion Press, 2011 Alum
TSBC Webinar registration and payments are non-refundable and non-transferable.
Tickets to TSBC programs are sold individually and valid for one participant. If you are in a partnership and would like both members of your team to attend the live classes, you will need to register for two tickets. Each registered attendee (individual) receives access to the live webinars as well as the TSBC alumni forum.
ABOUT TRADESHOW BOOTCAMP:
Tradeshow Bootcamp was founded by Katie Hunt of Kelp Designs, but made possible by many supportive folks in the stationery industry! Tradeshow Bootcamp evolved from the fact that we are members of a very collaborative industry and the belief that the more we can share with one another, the stronger our individual businesses and our stationery community will become. Tradeshow Bootcamp has helped more than 350 stationery + gift companies successfully prepare for large tradeshows and the wholesale market. We look forward to having you join us!