Episode 18
Bryn Chernoff, Paperfinger

on transitioning from your day job into your business full time, finding your unique voice and refueling with business retreats

Today’s guest, TSBC Alum, Bryn Chernoff is the owner, calligrapher and creative director of Paperfinger. Paperfinger offers a range of distinctive and elegant contemporary calligraphy for weddings, events, branding & design. Bryn also teaches calligraphy on Skillshare and in workshops across the country. Bryn’s work has been featured in numerous publications including Martha Stewart Wedding, Real Simple, Esquire and Brides to name a few.

During this episode we talk about transitioning from a day job into your business full time, finding your unique voice and point of view when creating your work and how business retreats are a great way to refuel and find clarity in your business.

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Listen To Our Previous Podcast Episodes

Episode 1
Jen Pham Corbett & Lisa Towns,
Farewell Paperie

on product development, business partnerships, hiring and taking risks

Jen Pham Corbett and Lisa Towns Farewell Paperie

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Episode 2
Sam Kramer,
Near Modern Disaster

on releasing new products, working with sales reps and treating your business like a business

Sam Kramer Near Modern Disaster

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Episode 3
Lindsay Henry,
Inklings Paperie

on client experience, slow growth and self care

Lindsay Henry Inklings Paperie

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Episode 4
Kristen Ley,
Thimblepress

on hiring from within, fostering a team environment, partnerships & collaborations and how she fell into business backwards

Kristen Ley, Thimblepress

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Episode 5
Sara McNally,
Constellation & Co.

on juggling a manufacturing business and retail shop, utilizing interns and falling in love with letterpress

Sara McNalley, Constellation & Co.

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Episode 6
Katie Wilson,
The Good Twin

on trendsetting, sticking to your core values and the importance of slow sustainable growth


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Special Edition Episode
2017 National Stationery Show Part 1
Interviews with Dahlia Press, The Good Twin, Fugu Fugu Press, Meeschmosh, Friendly Fire Paper and Sugar Paper


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Special Edition Episode
2017 National Stationery Show Part 2
Interviews with Parrott Design, Iron Curtain Press, Lana’s Shop, Julie Ann Art, Reyn Paper Co., Banquet Workshop


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Episode 7
Meg Sutton,
Belle & Union

on research & development of new products, working with sales reps, goal setting and why it is important to remember that running a business is a marathon, not a sprint

Meg Sutton, Belle & Union

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Episode 8
Briana & Jason, Brainstorm
on infusing personal interests into your creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition

Meg Sutton, Belle & Union

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Episode 9
Kimberley Yurkiewicz, Crow & Canary
on sales reps, why you need a printed catalog for wholesale and the importance of giving back

Kimberley Yurkiewicz, Crow & Canary

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Episode 10
Erin Ozer, Knot & Bow
on her humble beginnings, manufacturing challenges and the benefits of strategically and slowly adding members to your team

Erin Ozer, Knot & Bow

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Episode 11
Rachael Hetzel, Pistachio Press
on the mindset shifts, juggling business and babies and why its important to give back to our industry

Rachael Hetzel, Pistachio Press

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Episode 12
Tara Gentile, CoCommercial
on overcoming mindset obstacles, proactive decision making in business and how to align yourselves with partners that elevate your brand

Tara Gentile, CoCommercial

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Episode 13
Jen Gotch, Ban.do
on building and leveraging a strong brand, the importance of self-reflection at all phases of business and how she built Ban.do into the lifestyle brand it is today

Heather Harris, Copper Bottom Design Co.

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Episode 14
Heather Harris, Copper Bottom Design Co.
on how to know if you’re ready for overseas manufacturing, how the whole process works, and common errors people make when they’re creating day planners

Heather Harris, Copper Bottom Design Co.

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Episode 15
Allison Brennan & Jessica Tree, The Social Type
on their inspiration for creating new products, how they split responsibilities as business partners and the importance of slow, but steady growth in their business

Allison Brennan & Jessica Tree, The Social Type

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Episode 16
Shayna Norwood, Steel Petal Press
on balancing a wholesale business and retail storefront and how to pitch your products to retailers

Shayna Norwood, Steel Petal Press

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Episode 17
Rosanna Kvernmo, Iron Curtain Press
on her experience as both a wholesaler & a store owner, product development and finding your unique voice

Rosanna Kvernmo, Iron Curtain Press

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Some Love Notes For Our Podcast

Katie Knows Her Stuff
“If you want to know how to bring a beautiful product to market & succeed with flying colors, Katie Hunt and Tradeshow Bootcamp have got you covered.”
– Tara Gentile

Smart + Actionable Advice
“Katie Hunt, founder of Tradeshow Bootcamp, is so incredibly nice and down to earth, but she doesn’t mess around when it comes to providing valuable advice. She knows her stuff, and has a unique ability to deliver on the information GOLD that is important to know, and the info that packs a big punch to make a DIFFERENCE for wholesale product businesses. Can’t wait to hear more episodes and learn more from Katie and the alumni!”
– LoveInvites

The Best Community!
“Katie Hunt’s Tradeshow Bootcamp community is rich with resources and inspiring stories to help you work smarter, not harder. Each episode is like talking shop with a friend over coffee. It’s so nice to know that while I may be working alone in my business, I am not alone in this industry. I have the Proof to Product podcast to keep me motivated and educated so I can build a better business.”
– heobst

Such valuable info for free!
“I work in this product business community, and these conversations are the ones we have behind the scenes over a glass of wine. They’re usually pretty closely guarded secrets about how we’ve grown our businesses and the mistakes we made along the way. It’s refreshing and awesome to hear these conversations shared for the benefit of people starting new businesses, and for feeling solidarity that I’m not alone in my struggles as an entrepreneur! I’ve paid quite a bit of money in the past to hear these kinds of stories and get this kind of info – and here it is for free! Rad.”
– Letterpressbabe

Fun and Helpful!
“The host is gracious and asks great questions. Super helpful to people at any stage of designing a product line! From newbies to vets, there’s a great info and war stories for everyone.”
– Liz Cooke

A must-listen if you’re in the paper products biz
“I’ve been building a paper based product company for two years and I learned more in three podcasts with Katie than I did my first year. Pure gold.”
– TanyaBB2016

Subscribe To Our Podcast & Leave A Review

Proof to Product is a podcast brought to you by Tradeshow Bootcamp and hosted by founder, Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses by helping them up-level, scale and build profitable, sustainable companies.

This podcast will take you behind the scenes of growing businesses. Companies that are selling on Etsy, in their online shops, doing custom work and selling their products wholesale to large retailers like Target, Anthropologie and Paper Source as well as independent retail boutiques internationally.

Join us each week as TSBC alumni, speakers and industry thought leaders share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. You’ll gather inspiration, learn about new resources, and hear different ways of scaling your business.