On March 1 – 2 2018, 30 small business owners from the stationery and gift industries will gather in sunny Los Angeles.

The best and brightest industry experts will share their hard-earned knowledge about managing success and struggles as they grew their businesses.

Pressing questions are answered over shared meals, difficult decisions are made with confidence, and foundations are built for sustainable futures.

The instant students arrive, these business owners become campers, joining hundreds of cheering alumni in the Tradeshow Bootcamp (TSBC) community. Every aspect of this gathering is designed to create countless opportunities for collaboration and community-building.

This is Paper Camp, a two day business camp for stationery and gift companies that want to
fast forward their success through wholesale programs and trade shows

  • Do you want to see your products lining the shelves of retail shops big and small?
  • Are you ready to launch or refine your wholesale program and exhibit at large wholesale trade shows?
  • Do you find yourself wishing for a support network of individuals going through the same experience building a business?

Paper Camp is the only experience providing you with hands-on workshops, small group discussions, designated one-on-one time and invaluable networking opportunities with some of the most successful names in the paper industry.  

“TSBC is a necessity for anyone even thinking about entering the wholesale stationery business. The panelists and group are willing to share their successes and pitfalls in a fun, community atmosphere. I felt very comfortable asking ‘stupid’ questions and everyone was warm and inviting which was very surprising in a room full of competitors.

I feel confident and way more prepared and I am so glad I attended this intensive workshop. I attended Paper Camp and personally found the networking and meeting new friends one of the perks of attending in-person. The TSBC binder you receive when you attend Paper Camp is so useful and informative. It is now called the ‘Tradeshow Bible’ in our house. I have it open on my desk at all times and I’m constantly referencing it for advice, vendor recommendations and planning tips.” – Grant Klein, Golden Fox Goods

 

WHOLESALE BEST PRACTICES:

  • Developing your product line to meet industry standards
  • Setting prices and how to make your pricing work for wholesale & retail
  • Setting wholesale minimums and sales terms
  • How often you should release new products to the wholesale market


BOOTH LOGISTICS:

  • Designing + building a booth including walls, floors, lighting, shelving + display options.
  • Shipping and storage logistics
  • Pros and cons of sharing a booth.  
  • Focus on US shows with particular expertise in National Stationery Show + NY Now.


SALES REPS:

  • Difference between road reps and showroom reps.
  • Logistics of finding, signing and working with sales reps
  • Costs involved in working with sales reps.
  • Benefits to you and how to determine if you’re ready to work with reps.


SALES TOOLS:

  • How to build wholesale sales tools.
  • Why you need a wholesale catalog, order forms, terms & conditions and a strong web presence.
  • Best practices for taking wholesale orders.
  • How to leverage photographs for both marketing and sales tools.

 

RETAILER PERSPECTIVE:

  • Hear from your customer — store owners.
  • Learn how they buy and what they look for.
  • Determine how and when they like to be contacted.
  • You’ll also learn what buyers expect of manufacturers / new designers.

 

MARKETING & MEDIA:

  • How to identify the right buyers for you product line
  • Tips for building a wholesale mailing list
  • Strategies for pre-show mailers, industry awards & submissions
  • Resources for pitching the press

 

PLANNING & PREP WORK:

  • Road map for preparing for trade shows including a list of industry tradeshows
  • Sample release schedule showing what you should be releasing when
  • Budget worksheets and sample pricing
  • Sample marketing mailers, catalogs and other materials so you can see them in-person.

 

VENDOR RESOURCES:

  • Recommendations for printers, packaging materials, business resources, manufacturing solutions and more.
  • Exclusive TSBC discounts from trusted partners.

 



I am very grateful for what TSBC has done for me. I can’t tell you how much things have changed for the better thanks to your program. When I attended Paper Camp, I had roughly 20 stores and I wasn’t working with sales reps.

 

Less than one year later, my products are in 124 stores including Paper Source. And, I’m working with 22 reps! The wisdom shared by TSBC speakers played a huge part in this growth, Katie. Thank you, thank you, thank you! - Lisa Sarmento, Tiramisu Paperie

EDUCATION + FEEDBACK

  • 16 hours dedicated to working solely on your business, rather than in it.
  • Workshops, group discussions and one-on-one with industry experts.

TSBC MATERIALS

  • 150-page TSBC workbook with resource guides, budget worksheets, vendor recommendations and loads of visuals
  • Access to the Sample Closet of booth materials, sales tools, marketing materials, packaging and more

MEALS + ACTIVITIES

  • Two breakfasts, two lunches, two receptions and dinner. You won’t go hungry.
  • A fun atmosphere to connect with Campers during class and after-hours.

INVALUABLE CONNECTIONS

  • An intimate networking experience that can only be achieved with our 30-person attendance cap
  • Access to our private forum for all TSBC alumni (your new business besties)

As someone who recently ventured into the world of paper, TSBC was THE best investment that I made. Regardless of where you are in your business, TSBC will shed light on a new idea, different perspective, or expert knowledge from the field.
Patricia Shen, Our Heiday
TSBC was an absolute game-changer. I’ve had my business of a few years now and was starting to feel a bit restless and stuck. TSBC showed me I have so much yet to do, and I feel rejuvenated again. I’m armed and ready to take my business to the next step.
Genevieve Santos, Le Petit Elefant
It’s impossible to quantify the impact that TSBC has made to our business. It has made every challenge that has come our way as small business owners possible to overcome.
Morgan Calderini, Ladyfingers Letterpress

 

KATIE HUNT

Katie is the founder of Tradeshow Bootcamp, a business strategist and mentor to creative entrepreneurs. Katie earned her dual MBA in marketing and finance from Loyola Marymount University and has spent the last 17 years coaching small businesses on marketing and business development strategies, while building Kelp Designs, her stationery brand. Katie has taught classes for CreativeLive and has presented at the Unique Camp, Savvy Experience, Sean Wes Conference, Be Sage Conference and has coached and mentored hundreds of independent businesses through Tradeshow Bootcamp. Katie has a passion for creating, a mind for business and a strong desire to help others succeed.

speaker carina murray
CARINA MURRAY

Carina is the founder of Crow + Canary, currently representing a diverse line up of independent designers and card companies. Carina is a frequent speaker on business related topics pertaining to the stationery industry. She regularly contributes to design blogs such as Design*Sponge and Oh So Beautiful Paper, and has been profiled on numerous stationery and business blogs. Crow & Canary has exhibited numerous times at New York Now and the National Stationery Show.

RACHAEL HETZEL

Rachael is the founder and owner of Pistachio Press, a letterpress studio specializing in fine stationery, greeting cards, invitations and limited edition prints.  Her products are sold online and in stores internationally. She has exhibited at the National Stationery Show, New York Now and the Atlanta Gift Mart for several years, in both shared and individual booths.  Rachael is a wealth of information and a fantastic mentor.  She’s been speaking at Paper Camp since 2011.

KIMBERLEY YURKIEWICZ

Kimberley is the New York sales representative for Crow + Canary.  During her 15+ year career in the stationery industry, Kimberley has worked at Crane & Co., Kate’s Paperie, as well as two of her own independent boutiques.  She got her start running a letterpress studio, and has since worked all sides of the business – manufacturing, wholesaling, custom printing, multi-unit retail, buying, merchandising, and now repping.  She has attended tradeshows as both a buyer and exhibitor.  Kimberley’s vast experience in the industry provides a unique and valuable perspective.

LISA G. TOWNS

Lisa G. Towns is co-owner of Farewell Paperie with friend and business partner, Jen Pham-Corbett. They design and hand print a sassy line of letterpress greeting cards, paper goods and gift items that are carried in stores internationally Jen and Lisa attended Paper Camp in 2012, and the webinars in 2013; they have exhibited at the San Francisco Gift Show, NY Now and the National Stationery Show multiple times.  They also work with showroom reps, road reps and have experience expanding their paper goods product line into party, glassware and gift items.

 

TSBC really helped prepare me for my first trade show experience. As a newbie there's so much to learn it can be overwhelming, but Tradeshow Bootcamp really helped take a lot of the guess work out.

 

I love being a part of the alumni community which allows me to ask professional advice and network within this amazing group of stationers. TSBC is worth every penny! -Shayna Norwood, Steel Petal Press

 

Paper Camp will be held March 1 – 2, 2018 at The Belamar in Manhattan Beach, CA.

The Belamar
3501 N. Sepulveda Blvd
Manhattan Beach, CA 90233
310-750-0300 | http://www.thebelamar.com/

The Belamar is located approximately:

8 minutes from Los Angeles International Airport (LAX)
30 minutes north of Long Beach Airport (LGB)
45 minutes west of Union Station

Travel and lodging are not included with Paper Camp tuition.

However, The Belamar has a block of rooms reserved for TSBC students. Room rates start at $189 per night, which includes free wifi and parking! And, rooms will be available for a few days before and after Paper Camp in case you want to extend your trip.

If you’re interested in sharing a room with another Paper Camp student, we’ll help you get paired up after you register!

 

When is Paper Camp
March 1 – 2, 2018 in Los Angeles. This is an in-person event and we’ll cap enrollment at 30 people.  This program will be the only time that Paper Camp will be offered as a live event in 2018.

How much is tuition?
Early tuition is $1850 (register by December 14).
Standard rate is $2100 (after December 14)
*Payment plans are available.

Can my business partner & I both come?
We LOVE when business partners attend TSBC together! Tickets to TSBC programs are sold individually and are valid for one person, so you’ll both need to register to attend. However, group discounts are available when 2 or more people from the same company attend. Email Katie at katie@tradeshowcamp.com for more details.

What is your cancellation policy?
TSBC Paper Camp registration and payments are non-refundable and non-transferrable. That being said, we know life happens. If you run into a problem, please email Katie.

Is Paper Camp right for me?
If you’re new to the industry, we’ll help you get started on the right foot. We’ll review industry standards for product packaging, sizing and explain why you need to be releasing new products regularly. We’ll share pricing strategies for different print methods, standard minimum order quantities (a.k.a. MOQ) and explain why you need a minimum dollar requirement for wholesale orders. The norm is $150 for new accounts, if you were wondering.

Already wholesaling? We’ll help you assess whether trade shows are a good next step and walk you through EVERY SINGLE DETAIL of how to exhibit. Seriously, this section includes over 2 hours of amazing tips. And, we’ll provide marketing strategies to ensure you’re reaching the right buyers who are a good fit for your aesthetic and products. A small but targeted list of contacts will lead to the most sales.

Still not sure, feel free to email katie@tradeshowcamp.com with questions!

I decided to come to Paper Camp because I have been in custom stationery for a long time and was really interested in getting into the wholesale world and learning more about it. I didn't realize how big of a world that was until I actually came here. I think you don't know what you don't know. - Jessica McSweeney, Little Well Paper Co

I would have paid $5,000 to be a part of this community.

 

I have been taking coursework from Katie Hunt, the founder of Tradeshow Bootcamp for many years now, and I am a lifer. I will sign up for any program that she offers, they are so valuable. - Sam Kramer, Near Modern Disaster